To promote LegalShield’s PrivacyDefence product, we got creative and designed creatures to represent the feeling of never being alone. Often the online world leaves you open to unfavourable forces as your data is being collected, in fact identity theft is the no1 crime in the UK! With a promotional video, web banner and a selection of social posts, we raised awareness of this fast evolving product.
To raise awareness of the LegalDefence product and LegalShield’s other services, I created a heartfelt video to make the reasons to use the product closer to home, and show that it can be used to support Members for every day issues aswell as larger life events.
WHO IS A LEGALSHIELD ASSOCIATE? – VIDEO
We have very in-depth videos detailing the Associate opportunity, seeing as they are 7 minutes long it’s not ideal for those who have a slight interest. I came up with this energetic top-line view of the Associate opportunity, again showing the heart of the brand in all of its colours.
LEGALDEFENCE PRODUCT – VIDEO
Following the success of our PrivacyDefence video, I followed up with a fully fledged video for LegalDefence, designed to show the heart of the product and ground it with data to add weight to the need for this great product.
PRIVACYDEFENCE PRODUCT – VIDEO
Moving our brand forward I worked on a memorable video to help our Associates summarise what is a tricky product to explain, it is anchored with emotion and weighted with data to emphasise the need to protect our data.
#YOURLAW CAMPAIGN – VIDEO
An emotive campaigned designed to showcase the heart of the company. This coincided with the launch of LegalShield UK being the first company to usher a new era of legal services, through a network of apps.
MY JOURNEY – TRAINING ACADEMY UPGRADE
With the introduction of the LegalShield Training Academy, I was tasked to find a fun way to inspire Associates to complete courses. We decided to bring in ‘gamification’ as a way to get Associates to interact, this particular piece shows a course completion journey, when each course is completed the graphic closley comes to life. More will be added in the near future.
I set up a warm welcome video for our new Associates, offering a general overview of the company, what we go and our various training apps.
I have illustrated a set of memes, designed to spark conversation within our social channels. These were a viral hit and aided in increased engagement.
VARIOUS COMPANY LOGOS
Training Academy | The Vine Newsletter | Fast Track
The company offers many services to both customer and staff, after developing the brand I set out to create logos that extend the vision.
SUBSCRIBER WELCOME EMAIL
I set up subscriber welcome emails, introducing the user to both the services and the brand.
OXFORD OFFICE BRANDING
I set out to bring the branding in office for our staff and associates, with pieces focusing on the associate journey and other messages, allowing strong and consistent branding throughout. The next stage will feature some more creative wall wraps linking both floors of the building.