The Moments was the first campaign launched in the new company brand, working as a celebration of scientists themselves as aswell as an introduction to the new look and feel. Centered on the "a-ha!" moment - the pivotal breakthrough in a scientist’s process that catalyzes meaningful discovery—the campaign directly addresses the core purpose driving the scientific community.
Collaborating with executive leadership under tight turnaround times, I worked with an Art Director to lead campaign ideation and developed a flexible, scalable design framework that empowered cross-functional creative teams to build assets seamlessly.
CAMPAIGN FOCUS
The Moment Logo / Core brand ampersand / Custom relatable photography topped up with stock.
PROMOTIONAL VIDEO
The campaign was also supported in an introductory video for R&D Systems. This video is by the internal Media Eeam in collaboration with the Creative Team.
The campaign was launched in April 2026 successfully alongside the new brand.
