![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/d968adac-47de-4733-bfbc-2f7c41b85639_rw_1200.jpg?h=520792865dabb977be7ce7d835fc290b)
BACK OF THE NAPKIN
Print | Digital
I worked with the bright minds at Bio-Techne to bring life to their new podcast, focusing on exciting new scientific research. The task was to create something identifiable and memorable, while still linking into the core brand.
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/ba216444-cab6-4711-b6b2-5546be9cca32_rw_1920.jpg?h=9296594ca40f35c9793e39acf612afd1)
KEY ELEMENTS
I was asked to fit in a lot into one logo, while also keeping it simple yet unique. After many iterations and conversations about the concept behind the podcast, I was able to narrow it down to 4 elements (above).
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/4ac6ea5c-9d14-4e0d-996e-6b7ee278c4a4_rw_1200.gif?h=943fd6dc69f123c7fc2603b8f464a423)