BACK OF THE NAPKIN
Print | Digital
As the creative team launched the new Bio-Techne brand, I returned to remake the Back of the Napkin podcast channel branding. Introducing a refined and bolder logo and bringing in the new brand electric blue, while linking into the core Bio-Techne brand via the typography. I made a new animated channel intro so the team can bookend their content.
KEY ELEMENTS
Making a minimalistic logo while communicating multiple points is a challenge. I was able to refine the podcasts core points to 3 and worked on merging them together with a visually pleasing solution that scaled appropriately at all sizes.
ANIMATED INTRO
I created a simple and elegant intro for the Podcasts YouTube channel, by bookending it with a 5 second evolving reveal with swipe that links into each episodes introduction.
