![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/0604f04e-7a28-4a7b-bd5c-20c7e64b07dc_rw_1920.jpg?h=c105539b88857be58308b43d02f8b743)
BACK OF THE NAPKIN
Print | Digital
As the creative team launched the new Bio-Techne brand, I returned to remake the Back of the Napkin podcast channel branding. Introducing a refined and bolder logo and bringing in the new brand electric blue, while linking into the core Bio-Techne brand via the typography. I made a new animated channel intro so the team can bookend their content.
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/df6df7f8-94c0-4547-af7c-14ff2ff38856_rw_1920.jpg?h=b88af0a73b1ff740fcf2399ce478177e)
KEY ELEMENTS
Making a minimalistic logo while communicating multiple points is a challenge. I was able to refine the podcasts core points to 3 and worked on merging them together with a visually pleasing solution that scaled appropriately at all sizes.
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/e5f505cc-204b-47da-b277-4d9494572fc0_rw_1920.jpg?h=a44786974f74922407b88b9d090c7a02)
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/fe6c5093-6672-43fb-b926-52e087a92eef_rw_1920.jpg?h=462d6f4a62af3c294afc9b9915283c39)
ANIMATED INTRO
I created a simple and elegant intro for the Podcasts YouTube channel, by bookending it with a 5 second evolving reveal with swipe that links into each episodes introduction.