Branding | Print and Web
I work with a team of designers to help define the new iconography for the evolving Bio-Techne brand. The icons are formed based on a new design philosophy formed by myself and the team. The focus is to create quick to read icons that appear high tech, while retaining the Bio-Techne brand identity. After defining the iconography I help to form build definitions to ensure consistency, along with building a vast library of icon assets for use across the company.
The icons were designed to be switchable between a dark and light mode option, offering flexibility to optimise visuals for multiple platforms.

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