![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/a86dfa06-1d35-46a5-887c-4a9b2d9c181d_rw_3840.jpg?h=338d8027751331439428dee7a0c17f40)
BIO-TECHNE
Branding | Print and Web
I work with a team of designers to help define the new iconography for the evolving Bio-Techne brand. The icons are formed based on a new design philosophy formed by myself and the team. The focus is to create quick to read icons that appear high tech, while retaining the Bio-Techne brand identity. After defining the iconography I help to form build definitions to ensure consistency, along with building a vast library of icon assets for use across the company.
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/d29d9c1b-b5a4-4326-8b90-a34c64f479e0_rw_3840.jpg?h=ef3a7198582c5781b8907c6b096b248c)
The icons were designed to be switchable between a dark and light mode option, offering flexibility to optimise visuals for multiple platforms.
PROGRESS BUILD ALTERNATIVES
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/36b66faa-1c00-43ec-abd6-e14383d33b80_rw_1920.jpg?h=844d24478764701d52823333b71f3738)
![](https://cdn.myportfolio.com/90d55032-97a0-4a3b-95c9-e6b8a26b3c24/0c042948-7fb4-49bd-9e30-23b9d8ffd437_rw_1920.jpg?h=536ea18e60728b62bc81bd91014ecc5e)